The days of neighborhood marketing campaigns directed to neighbors that realtors have done for decades is past. For years realtors have mailed just listed, open house, under contract, and just sold postcards to neighbors. Most recently they passively shared the post on social media, hung fliers on your neighbors’ homes or knocked on their doors, placed directional signs throughout the neighborhood as well as sticking an open house yard sign in the ground on the morning of the open house. This article will go over effective open house marketing for today’s seller!
The result of these tired, ineffective strategies means that your neighbors come to see how your home compares to theirs, and one of three things happens. They now know how to price their home to be competitive with yours. They may walk out with a better understanding of what is in your medicine cabinet. Or, the best case scenario is that they decide your home is better suited for them, and they want to place an offer. The only challenge is they have to sell their home first; a contingency isn’t always going to result in a sale.
Using today’s technology and implementing current strategies eliminate these outdated techniques, and bring real buyers to the table.
Why not attract qualified buyers who are ready to put an offer in today?
With more companies allowing remote workers, and more people starting businesses that aren’t location-dependent, more people are relocating. Thus, you have buyers ready to buy without any contingencies and with their financing in place. Meaning that today’s open house marketing for today’s seller must directed towards today’s buyer.
Do you want maximum exposure to qualified buyers?
Our “mega open house” process doesn’t use outdated, ineffective methods that attract “lookie-Lous” or “Nosey Neighbors”. Instead we attract qualified buyers ready to put an offer in at a competitive–and in today’s market often above full–price.
How do we do this?
First, we focus on real buyers, not window shoppers or your neighbors. We do this through an active, multi-channel approach. This effective, multi-channel approach includes online and offline strategies.
Through our testing we have found that after seeing the open house posting online many people will drive by the home as far out as 48 hours before the open house. Therefore, we place special property flyers that give the potential buyers more information with “calls to action” that collect data from them, allowing us to retarget them online.
We follow a tailored marketing plan that has a blend of social media ads, google and youtube paid ads, marketing to our enhanced database, and “coming soon” advertising. We begin marketing well in advance of the open house, and capture enough data on the prospective buyers to re-target the audience when the home is for sale.
Finally, we show the value of your home at the open house. By sharing neighborhood amenity infographics, feature sheets that highlight recent or major improvements done to the home, and recent market performance reports, we create a sense of urgency for prospective buyers and showcase the value of your home.
We employ this multi-channel approach throughout the process to work for you.
The result? Multiple offers can often come out of the open house. Click Here here for more information on selecting the right listing agent